Setting up filters is a critical part of getting value from EzyInsights.
There are 3 main types of filter that can be created:

  1. Country, Category and Language based (main options)
  2. Specific publisher lists
  3. Keyword based filters

In this guide, we'll take a look at how to create keyword based filters that take advantage of the EzyInsights Realtime tool in the best way.

In the left hand filter creation panel, you'll find an unassuming entry field for free text search:

Here you can type a single word and EzyInsights will show all articles and stories that contain that keyword or a close variation of it. The more specific the word, the more specific the results.

In the first example filter, we'll be looking for Food related content, but importantly we are going to set the filter up to look beyond food specific publishers and pages.

We'll start with our list of keywords. Here, your own expertise and knowledge of your specialist area will help you. You can always add to these lists in future.

Note: All keywords are added on an OR basis - so the results will show articles that contain any of these words/terms.

Gordon Ramsey
Jamie Oliver
Low Carb
Chef
Restaurant
Food
Pizza
Recipe
Cooking
Cook
Pasta
Dessert
Cheese
Vegan
Vegetarian
Seafood

As you can see, the first 3 keywords contain 2 words. In order to add a 2 word search term into the tool, it's as simple as typing both words in before pressing enter.

After we are happy with our initial keyword selection, we will need to adjust where the tool should look for content containing these words:

The main options to adjust in the left hand menu are:

Language - the most important option.
Country - multiple countries can be selected.
Category - you may limit your search to specific categories if required
Time Frame - how far back you wish to look (up to 1 week)
Ordering method - fastest, most popular, over-performing or chronological 

These should be adjusted according to your own ideas and needs. In this example, let's assume we've chosen:

Language: English
Country: United States and UK
Category: All (nothing selected)
Time Frame: 1 day
Ordering method: Most popular

The result is we'll see is content around food that is from a huge pool of publishers beyond the food category.

This method of filter creation is ideally suited for content discovery, monitoring specific interest areas and for tracking events.

Remember to experiment and see what works best for you!

Cheers,
Steve

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