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What do the metrics and numbers mean?
What do the metrics and numbers mean?

What do the engagement metrics mean and what types of engagement do they consist of?

Kalliopi Papadopoulou avatar
Written by Kalliopi Papadopoulou
Updated over 3 years ago

The EzyInsights Storycard, on Fastest Engaging sorting shows the following three metrics: 

  1. Speed

  2. Web Shares

  3. Post Engagement

  1. The metric on the left (2.3/min) refers to the current speed of this story as measured in Combined Engagement Per Minute. That is the combined number of likes, comments, shares etc that the story is generating right now.
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  2. The metric in the centre (8) refers to the total Web Shares generated by this story. Web Share engagement is specific to the URL of the article. Whenever a reader shares an article from the publisher's website to their own social feed, it is counted as one Web Share. All of the engagement on that social post that follows (likes, comments, shares) will also be counted as Web Shares.  
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  3. The metric to the right (111) refers to Post Engagement. This is the number of likes, comments, and shares that a publisher's own social media post generated.

The EzyInsights Storycard, on Most Popular and Newest First sorting methods, show the following two metrics:

  1. The metric on the left (4.7k) refers to the combined Lifetime Engagement - combined number of likes, comments, shares etc that the story is generating right now.
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  2. The metric on the right (29.2/min) refers to the current speed (combined engagement per minute).

With our story-centric approach, we include a combined Engagement metric, related to the story in question. When there are multiple posts across social media that refer to the same article, we combine the engagement to give a more accurate idea of how popular the story is.
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To see the advanced breakdown of the story's Engagement, as well as where this engagement was generated, simply click on the photo of the story to open up the Info Panel on the right hand side.

Note: The number the Facebook widget provides us is that of all top-level comments in a post. This number does not include the replies to said comments. If, therefore, there's a significant amount of nested comments in a post, we'll show a much smaller figure in the Realtime UI.

This is something we unfortunately cannot change at this point in time. We show what Facebook sends us.

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